Investing in growth as an entrepreneur

In today's episode, Mattias explains why it's not possible to scale up a company without being willing to invest money.

SUMMARY OF THE WEEK

This week was a bit slow since many people were still on vacation. That was especially noticeable by the amount of sales meetings that needed to be rescheduled by customers. Because of that, Mattias had plenty of time to think about some strategic things and work on a new company presentation.

SELF-INVENTORY: WHAT COULD I HAVE DONE DIFFERENTLY?

Mattias did most things himself, especially at the beginning of his entrepreneurial journey. He took care of the finances, sales, marketing, cleaning, errands, and the list goes on and on. He learned over the years that there won't be any growth if you're not willing to invest money into people who can help you. Just this week, when he worked on the preparations to branch out his company to South Africa, he found himself in a situation where he wanted to do things himself.

Still, he realized that it would be better to hire a lawyer or an accounting firm to help him understand these essential things. If you continue wanting to do everything yourself, you'll be stuck in your entrepreneurial "goldfish glass" instead of exploring the endless possibilities in the big ocean.

SELF-INVENTORY: WHAT DID I LEARN?

As he shared in the beginning, Mattias had a lot of time to work on reinventing iGoMoon's sales pitch due to the slower week. When doing so, he realized how important the key slides are in a presentation like this. For Mattias, these slides combine an exciting story, an explanation of their work, relevant numbers, and a timeline. After finding those, he reverse-engineered the presentation from there.

THE VICTORIES

This week's kudos are going to Erik, who did a tremendous job working on the new go-to-market process. Last week, the sales-ready website was launched, and the next step will be the support package going live.

💡 EPISODE TAKE AWAY
Say goodbye to your goldfish mentality and explore the big ocean of possibilities.

Have you started exploring the big ocean or how are you planning to do it?